The History of CRM and Customer Statistics

We’ve been talking quite a bit about CRM (Customer Relationship Management) software on our blog lately because we believe that NetSuite offers one of the best – if not the best – CRM solutions on the market today.  If you run a small to medium sized business and are thinking about using a CRM system, click over to our recent article Do Small Businesses Really Need CRM?  to learn more about the benefits of CRM solutions.  And if you have already decided your organization will benefit from a CRM system, Choosing the Right CRM System Made Simple offers some great tips in selecting a vendor.  Reader education is one of the main goals of our blog, so today we would like to continue exploring CRM solutions with a couple of excellent CRM infographics that we recently came across.

The first infographic we are sharing today, Lessons from the History of Customer Relationship Management, is enormous but definitely worth examining.  This infographic is packed full of interesting information in the form of a timeline that essentially maps out the progression of CRM systems – how they began, improved, and evolved from the early ‘80s to the present day.  This is an excellent read, not just for the interesting content, but to also give yourself an understanding of how CRM systems came to be and where they are headed in the future.

The next infographic we have for you today is also rather long, but again a great source of information.  The Changing Customer explores CRM from the point of view of the actual customers you are looking to engage.  This infographic shares some noteworthy statistics on customer behaviors and how those statistics relate to a CRM solution.  If you or someone in your organization is on the fence about implementing a CRM solution, this infographic would be a great way to supplement your discussions.

As we already stated, if you are looking into CRM solutions, we believe NetSUite is the way to go. NetSuite is the only cloud customer relationship management (CRM) solution that delivers a real-time 360-degree view of your customer experience, from lead and opportunity through to sales order management, upsell, renewals, and service.

In addition to advanced sales force automation (SFA), customer support, and marketing automation, NetSuite CRM+ delivers capabilities well beyond those offered by traditional CRM systems, including quotes, order management, commissions, sales forecasting, and more, all in one comprehensive cloud CRM solution.  Other key features of NetSuite’s CRM solution include:

Customer Service Management Drive service with complete case and escalation management, and accelerate service with knowledge base management, customer self-service and more.

Partner Relationship Management Improve collaboration with partners through partner relationship management (PRM) that delivers joint marketing campaigns, joint lead management, partner commissions and order processing.

Mobile Comprehensive support for mobile devices—iPhone, iPad, BlackBerry or Windows Mobile—ensures that your employees can access NetSuite when and where they need it.

CRM Analytics and Reporting Fingertip access into sales, marketing and customer service information lets you measure and optimize performance—you even get back-office metrics for total business visibility.

If would like to learn more about NetSuite CRM, The Vested Group is here to help!  We have offices in Dallas, TX and Tampa, FL ready to serve your CRM needs.  Contact The Vested Group to schedule a demo today!