Why Startups and The Cloud Go Hand in Hand

The term “startup” is a much loved buzzword in the business community that has its roots in the dot com boom of the 1990’s.  The definition of a startup is essentially a new (and almost always small, by nature of its newness) business or organization that is trying to get itself running or started up, hence the term “startup”.  So if you think about it, startups have been around practically forever.  While starting a business takes a huge amount of work and dedication no matter which term you are using to describe it, startups today have a great advantage over their predecessors when it comes to technology thanks to cloud computing.  We wouldn’t say startups today have it easy, but cloud computing does offer some distinct benefits to young companies.   

Time is of the Essence

When starting a new business, there are a million and one things on your to-do list and you generally do not have the luxury of spending time waiting around for things to get done.  Startup companies that choose a cloud platform for their technology needs enjoy the benefit of expediency.  With cloud services, the infrastructure is already in place so there is no wait time for hardware to be researched, purchased, set up, and tweaked.  Cloud based software is already available and functional, so the setup life cycle for this phase is also drastically reduced as compared to a non-cloud platform.  When starting a new business, the faster you can “open your doors”, the faster you can begin to generate revenue and cloud computing lends itself perfectly for this purpose.

Flexibility

Generally speaking, younger companies are very dynamic and willing to take risks.  This means trying new things and constantly adapting to what is working for your business and losing what is not working.  Again, cloud computing platforms are a perfect fit for these situations due to the ease and flexibility in which changes can be implemented.  When working on a cloud platform, adding services in areas of need is done with ease and dropping services that are unnecessary or underutilized is just as painless.  Startup companies need agility to survive and cloud computing can provide this.

Low Investment

Perhaps one of the biggest considerations of a startup company relates to finances.  Many new companies have to be very frugal with their budgets, especially in the infancy stages of a business.  Because you don’t need to make the often huge investment required for IT infrastructure if you choose a cloud computing platform for your new business, the cloud can be an excellent way to help get your startup going with very little capital.

If you are a relatively new or startup company and you are interested in learning about what the cloud can do for you, contact The Vested Group.  We focus exclusively on the small to medium business market and the unique set of challenges SMBs can face.  We can answer all of your questions about cloud computing, web based ERP systems, and ecommerce solutions.  We offer full-scale implementations that can begin with our unique Phase Zero planning process.  Let us share a demonstration with you and you too will understand why startups and cloud computing are a great match.