TVGenius Spotlight: SuiteCommerce Tips & Tricks

Have you heard of TVGenius? 

TVGenius, [tee-vee-jeen-yuhs], noun:

1.  That unique set of superpowers each one of us has that make us brilliant or amazing. Sometimes this is easy to identify like coding skills or an uncanny encyclopedic knowledge of saved search wildcards, and sometimes more elusive like being able to diffuse a tense interaction merely by your tone of voice.
2. That spark or flash of inspiration that pops up unintentionally and inexplicably wows everyone on your project team and beyond and consistently underscores who you are and why you fit in at The Vested Group so well.
3. The only accurate answer to: where did he learn that? …how’d she come up with that? …when did you find that? …how did he know that? …how did she do that? It’s that cool thing you do that can’t be learned or taught but just is.

Pretty much every organization you talk to these days will tell you what makes them different is their people.  While most probably say this with the utmost sincerity – as do we! Our employees are what makes the difference at The Vested Group and we want to show off their NetSuite superpowers...

Here are some tips & tricks about SuiteCommerce from our Solution Architect, Pablo Dominguez...

6 ideas to improve your SuiteCommerce website

1 - Follow the 80/20 rule on your product catalog

Identify your top 20% more profitable products and create/adjust your digital strategy around them. If you improve the marketing strategy on these products, you will get a better margin.
Make these purchases simple and convenient for your customers and you'll find that they're happier with your product and service — and more likely to refer your business to their family and friends.

2 - Review your eCommerce experience.

A great e-commerce user experience design gets shoppers through the process effectively and efficiently. Access your website and try to make purchases using every single device you own (Desktop computers, laptops, tablet and mobile devices). Make sure your website offers a consistent e-commerce website experience across any device your customers choose to use while shopping.

3 - Review your competitors strategy

Access your competitors website and review their prices, shipping options, content strategy, return policy and discounts. If you find good ideas, try to incorporate them into your webstore/strategy.

4 – Build customer trust

Giving trust to your customer while shopping online is key to convince undecided customers to purchase your products. Follow these tips to improve your customer’s trust:

• Include Your Phone Number and Address. Let people know that you’re accessible. The best way to do this is to make sure you have your phone number and address on your website. This will help advance you in local search results as well as build confidence that you’re a legitimate business.
• Show Testimonials and Reviews. Testimonials and reviews are a great way to build trust with customers because they offer the opinions of people outside the company. Testimonials are positive comments that customers have about your services/products, while reviews are good and bad opinions that people have about your services/products.
• Secure Badges. Another way to get third parties to vouch for you is to sign up for services that offer a specific kind of endorsement: badges. You’ve probably seen them many times, and you may not have even paid attention to them. Badges are a common type of endorsement that signify you can be trusted and that your site is secure.
  A few badges that you might be familiar with are from Trustwave, and Google Trusted Stores. The more popular the service is (like Google), the more powerful the badge is.
• Risk Reversal. Is making an offer that places some of the risk on the seller, as opposed to all of it on the buyer, and it provides some comfort to the online shopping experience.
  Some examples are: 30-Day Money back guarantee, free trial, free shipping or price match.
• Transparent policies. Be as transparent as possible on your webstore so visitors know what to expect from you. Doing so helps reduce the amount of customer service inquiries and puts buyers at ease because they know what to expect from you.
  Common website policies: Privacy Policy, Terms and Conditions, Returns Policy, Refunds Policy, Shipping Policy.

5 – Easy-to-use Navigation

This may seem like a no-brainer, but you’d be surprised how many ecommerce webstores did not take the time to create a good website structure!
Navigation should be easy to find with obvious category and sub-category names. Keep the navigation in the same place using the same style, colors and fonts, on all pages.

If you customers can’t find your products, they won’t buy it…simple as that.

As with navigation, put the search bar in an easy-to-find place in the header on all pages. Offer auto-complete suggestions and make sure all your products have pictures.

6 – Customer Loyalty Programs.

Acquiring new customers costs five times more than retaining existing ones. As a result, finding ways to keep current consumers coming back is much more cost effective than constantly marketing to new customers.

Whether your loyalty program consists of giving away occasional free items, providing deals and discounts on products, or offering reduced rates to customers who recommend your business to their family and friends, it can encourage your most faithful customers to come back on a regular basis.

This blog was written by Pablo Dominguez, a Solution Architect at The Vested Group.